Work Sample 5

Crafts Council of Ireland - Strategic Plan

The brief for this project was to produce a typographic ‘tome’ but also required the inclusion of strong imagery which was to be impactful but not distracting from the overall body text. This design challenge was addressed through the use of dramatic fold out pages which consisted of full bleed imagery and this element also functioned as section/chapter dividers. I also aimed to communicate the tactility of the crafts represented by the council and achieved this (hopefully!) primarily through the inclusion of the embossed basket on the front cover and by printing onto uncoated stock. Typographic devices were used as chapter indicators and typographic emphasis was further exploited in the strong use of ‘pull out’ text throughout. Without doubt though one of my most stressful projects ever... the printing cost were huge and the buck stopped with me if there had been any problems... phew!