This is the final brief I am giving my students for this year and it is the brief I will be using as the basis for my case study during BUZZ. It's a branding brief that brings students through identity design, investigation of branding strategy, then on to the expansion of that into packaging design and finally the brands' further expression as a website. At the outset of the project students are asked to come up with concepts that shape the type of product they are branding, defining it function and its audience. This level of involvement is increasingly more common in industry where rather than a designer being brought in to 'style' a product or service as a final stage, we are now assisting in the development, definition and naming.
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