Ita's Sketch Pad

I am including for now some images of one of my case study students' work to date for the branding brief. i am photographing from the sketch pads weekly to keep track of progress, but am not yet sure how I will manage/display them - or on the basis of my tutorial - if i need to display them at all in fact. However in the interests of managing the image gathering myself and to get a clearer picture of how to map and cross reference the students progress in researching against my classification of research. I am still working on how best to visually articulate that - for myself at least! Crucially - I am also still finialising that classification, but for now I am including an update here of just one students work to give a flavour of things so far. 

Choosing the object and concept generation around its' new function:

Some visual research into logos that feature animal motifs (aligned with her concept):

Working on name development:

 Early drafts for trial name 'hound husher':

  Notes on brand strategy research:

  Visual research on packaging:

 Visual research on logos with focus on typologos:

Early draft of Typologo:

Sketchs following research into target audience - dog as child - 'poochie poo'